We all know Cartier glasses, Cazal glasses or Dita American-Japanese glasses. On the luxury eyewear market, these brands are among the best known. But luxury eyewear lovers are also familiar with another brand, which has made a comeback in recent months. It is about the sunglasses and optical Fred. Indeed, after having disappeared from the radar for almost four years, the Fred brand glasses are again present. The catalog has a collection of Fred sunglasses as well as many eyeglasses. But this comeback didn't happen in a few months. You will see in the course of this article, that several years were necessary to relaunch the brand of Fred glasses.
But where did Fred glasses go?

But why did Fred glasses suddenly disappear from the optical stores? Well, the answer is somewhat surprising. The Fred brand has belonged to the LVMH group since 1995. The latter authorized the Logo Group, an eyewear manufacturer from the Jura region, to manufacture eyewear with its license. But at the end of 2015, LVMH announced to the Logo Group that it wanted to withdraw the Fred and Tag Heuer licenses to manufacture frames abroad. Logical follow-up: after months of fierce battle, the company went bankrupt in November 2016. And for almost two years, LVMH does not grant anyone the Fred license, so no Fred branded eyewear on the market. Until April 2018.
The great return of Fred frames


Fred Women's Sunglasses

The year 2018 represents a turning point in the return of Fred brand eyewear. LVMH takes the decision to no longer outsource the manufacture of its glasses but to manufacture them itself. Thus, the firm joins forces with the Marcolin group. Together they found a joint venture named Thélios, which was made official in April 2018. The first glasses will see the light of day in 2019 and quickly become a great success. Indeed, the famous shackle (this is the oval-shaped ring) and the branches with a braided pattern like boat ropes, the two popular acronyms of the Fred had become timeless in the luxury eyewear market. LVMH takes advantage of this to use another of its licenses and also manufactures glasses stamped Kenzo.
So-Lunettes, authorized Fred eyewear retailer

Your opinion of So-Lunettes is already rather positive. Indeed, with more than 4/5 on Google, So-Lunettes reviews show a certain customer satisfaction. All the glasses offered are one hundred percent authentic. With Fred glasses on the website, So-Lunettes shows its will to assert itself on the luxury eyewear market. And in the coming weeks and months, it seems clear that So-Lunettes reviews should get even better. But in addition to offering Fred glasses, the site also offers to provide you with the lenses you need. Your review will only be positive as these are exactly the same lenses as those offered at your traditional optician.

Online optics is becoming more and more democratic and So-Lunettes.fr is one of the pioneers of this progress. Once the famous question "how to choose your glasses" is answered, do you know where to find your glasses at the best price? The answer is certainly at So-Lunettes.